Journal source:
Manurung, Elvy, and Immanuel Alvin. “Fashion and Desire: The Society of Spectacle in Post Reality.” Technium Social Sciences Journal 20 (2021): 877–887. Web.
This journal connects social media, identity, and fast fashion. They begin by connecting identity to fashion by providing, “the clothes we wear can mean displaying messages, revealing social identities as personal or group social identities through various kinds of social interaction” furthering it to, “In modern society, this term [fashion] connotes individualism, self-expression, and self-awareness” (Manurung et. al, 878). These authors are able to introduce the important reality of the environmental impact from fashion, particularly fast fashion. They mention how consumers are moving towards sustainable clothing where they buy and shop for clothing in a socially and environmentally responsible manner keeping in mind the health of our future. The authors also mark fashion’s impact in our social processes such as globalization’s impact, the economic factor with capitalism, and how our infrastructure changed with our desire for overconsumption (department malls, parking lots, storage vessels, etc.).
This journal really hits on many of the topics and issues that comprise the central topic. They touch on fashion’s relationship to identity, globalization’s relationship to fast fashion, society’s relationship to the environment and sustainable forms of living, overconsumption due to the manipulation of powerful and domineering fast fashion actors, and desire made possible through comparison and propelled through social media.
Word Count: 205
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